The Ordeal
Cinematic long-scroll. Challenge at the top, Ordeal at the bottom. The mountain, the four truths, the formula.
Catalogue
Select a design
Three treatments of the same brief. New business development is more than a challenge. It is an ordeal.
The Assay
Industrial report. Copper, bone, and Fraunces italic. Stacked Then, then Now. Numbered truths.
The Poster
Ivory Then / Now strip, VS split, four truths in a row. Merriweather headings, compact close.
